Social Signal Gives Away the Farm…go get some!
This post is probably more for the social media marketers out there but….who isn’t a Social Media marketer these days?
Kudos to Social Signal for opening up their process to the world. As a four year “veteran” in the space, it is a big step for them to share their strategy for helping clients create and deploy social media strategies and marketing campaigns.
If you’re not new to social media marketing, their first planning doc that I’ve linked to may seem a little corporate or made for those who are pretty clueless about the space. However that’s not a bad reminder that many people are still not really familiar with the difference between a browser’s book mark and a social bookmarking site for example.
Their approach also looks to be geared towards engaging a whole department or team rather than just a few key decision makers…but kind of fun nonetheless to imagine these guys giving chocolate pieces to their clients who participate in the “jam session.”
I look forward to watching this story evolve however as they go from the overview and high level concepts into the specifics of execution (if they do indeed go there).
In the meantime, I encourage you to check it out. I’m sharing the link to a potential “competitor,” because like Social Signal, I believe that the more information there is available about Social Media, the more of a field will be created. The bigger the field, the more business there is to be done as well as the more best practices that will evolve that help us do our jobs better.
In addition, a senior colleague at Landor Associates (my first professional gig) once said that Landor would be hired and would maintain its customers with the quality of the execution of their ideas and the quality of their relationships with their clients. It was not necessarily the ideas themselves that held the key to winning and keeping a client.
My favorite source of social media inspiration has been Copyblogger. I highly recommend them as well. And of course should you decide that you want to dial your social media strategy in, buy you don’t have the time to fully DIY – I’d be happy to help.
