get more out of twitter in less time
One piece of technology and one tip to save you time on twitter so you can focus on writing, rehearsing, kitesurfing, or doing whatever it is that you’d rather be doing right now instead of trying to interact with your fan base.
Tech tip:
Use twitalyzer to find out which of your followers has the most followers. Those are the people you should thank / retweet / respond to first. The olllllld 80/20 rule here.
Quick diversion- the 80/20 rule was discovered a long, long time ago in a Germany far far away where a botanist (or other scientist guy) realized that 20% of his pea plants were delivering 80% of his peas.
This guy then goes on to discover that it’s not just peas but most things in business and in life. 80% of results come from 20% of the effort.
Not saying that you should diss or ignore everyone else- just saying that if time is limited (and you should try and limit time spent social media-ing) then be sure that you at least start off that time scratching the backs of / stoking the egos of the people that can actually drive traffic.
I also like that Twitalyzer has some extra scoring. It’s not just followers that count. I could have way more followers by now if I didn’t clear out the spam robot accounts!
Idea:
Here is an idea you can use to still respond to all the other people who @reply to you, DM you or in otherways try to start a 1:1 conversation with you.
Create a humorous auto reply.
I’m not aware of a technology that will auto post the reply, but at least you can just bang through a bunch of DM’s with the same message:
Hey- thanks for the DM/@reply/etc. I’m super neck deep in ____________ (insert album recording, rehearsing, touring). To share the love- ____ (insert bit.ly/shortened URL here). Thanks – ______ robot. (blank is you/ your band name etc).
The key is to let folks know it’s a “robot” because it is likely going to sound a little canned. I think that some reply is better than no reply as long as you are honest and hopefully a little humorous that you are using an canned response.
Take it one step further by creating a series of these and cycle through different ones for different people. Who knows, maybe you’ll get more requests for 1:1 interaction just so people can see if there are other funny messages they can get.
Add some data by using different bit.ly links- track which style of message has which link and test which style of message is getting better click through (if any).
Y’all know about Google Analytics right? If not…I’ll make that a future blog post.
