Overview
As one of the first Topspin Certified consultants, Jason Kadlec provides the expert advice and assistance needed to create and implement a profitable direct to fan business for your band.
Kadlec Consulting provides four phases of services that provide the comprehensive solution to getting your direct to fan business set up and generating income.
Strategy:
This phase starts with an assessment of where your band is coming from and where it is trying to go, taking into account the artistic and business sides of that question. Goals are identified and three key documents needed for your success are delivered:
- Strategic Plan
- Product and Pricing Analysis
- Return on Investment forecast
These documents work together to unite your team into the same vision and goals. Working from a strategy facilitates decision making and also makes sure the investment is going to be worth your time and effort. In order to produce these documents, you’ll also get set up on Google Analytics and we’ll identify what additional resources you may need to bring on board to make a successful launch.
Implementation:
Currently, Topspin is only available to clients who are working with a Topspin Certified consultant. However, even once the application is fully self serve- you should either get yourself trained, or work with a consultant. Why? Because recording is easy as throwing a mic in a room and hitting record right?
Success depends on good preparation. It’s rarely one big thing done right, but rather a series of small things all done well that build up to a successful launch. Kadlec Consulting has more experience than any other Topspin Certified consultant because he has worked at Topspin for 1.5 years and was instrumental in the launch of many of Topspin’s clients including their very first band, Jubilee. Deliverables for this phase include:
- Wireframing website designs
- Graphic and web design or integrating your existing site with Topspin’s tools
- Creating and deploying the Topspin widgets
- Setting up work flows to take advantage of Topspin’s dashboard data
- Sourcing and interacting with marketing teams
- Oversight of development of creative assets necessary for campaign
- Setting up or integrating with distribution partners
Execution:
Proper follow through and attention to detail will ensure that your preparation pays off. The launch of your campaign is a critical time to harness the data to improve your performance. The data that Topspin provides to make real time optimizations can mean real gains in revenue and will provide information that can be used to leverage the rest of the web to spread the word about your music. The key deliverable of the execution phase are:
- Campaign analysis report that shows where the valuable traffic is coming from
- Recommendations on how to continue to improve performance
Social Media Marketing:
People are the new media. Getting your message out is more effective and less expensive when you are able to tap the best resource: your fans. Do you know how to perform on the internet? Generate digital applause? If you have the talent to create art that has gathered the attention and love of fans, then you need to turn that creative energy into marketing online.
Once again this is easier said than done. Kadlec Consulting can get your platforms set up across the various social graphs and guide you to using these tools to their greatest potential for you. The key elements are:
- A communication strategy
- Set up and optimization
- PR co-ordination
- Ongoing management of communication coming from fans
- Performance analytics
Here are some bands that have recently worked with Kadlec Consulting to launch Topspin as a part of their businesses:
It does not matter when your next record is coming out. Interacting with your fans needs to happen all the time. Creating content doesn’t just mean finished and mastered recordings.
Contacting Kadlec Consulting to discuss your project and get a quote is the next step. It will be a worthwhile investment and it will be more affordable than most alternatives.
